Shannon helps leaders, brands, and visionaries turn ideas into impact.

With more than three decades of expertise in media, public relations, communications, beauty, wellness, entertainment, and social impact, Shannon Dunn creates strategies, stories, and experiences that connect deeply and move people to action.

From brand positioning and campaign direction to creative product innovation, her work blends journalistic precision with emotional intelligence, ensuring every message not only lands, but lasts.

Founder. Creator. Author.

Founder of Communeco, a creative studio serving organisations and entrepreneurs who live their message.

Founder of SoulTech™, a methodology harnessing technology to foster deep human connection from within.

Creator of diarii™, a soon-to-launch app opening a doorway into daily rituals and reflections.

Co-author of The Adventures of Tao & Friends, a children’s book series inspiring kindness, and wonder in connection with nature.

Eco Beauty pioneer and editor, shaping clean beauty journalism and global brand storytelling.

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Shaping Narratives That Inspire Connection

With more than 30 years of expertise, Shannon Dunn brings a unique blend of journalism, eco beauty expertise, brand strategy, and creative direction. Her work centres on building conscious brands through emotional intelligence and storytelling precision, guided by her SoulTech™ methodology that bridges technology and human connection.

Experience Transformative Storytelling and Brand Growth

Discover how expert storytelling combined with strategic brand insights elevates your message and connects deeply with your audience.

  • Craft narratives that resonate and inspire action.
  • Leverage SoulTech™ to blend technology with authentic human connection.
  • Build brands with emotional intelligence and precision.
  • Gain access to decades of media and creative direction expertise.

Shannon’s Blog

Explore a curated collection of stories, expert advice, and thoughtful reflections designed to engage and empower your journey.

Ideas into Impact.

Every powerful shift begins as an idea… a spark of possibility waiting to be realised. At the heart of Shannon’s work is turning that spark into something tangible: a message that resonates, a brand that connects, a platform that transforms. Ideas alone inspire, but it’s through thoughtful strategy, creative storytelling, and intentional execution that they create lasting impact.

During the course of your working life you get to meet many different types of people… all unique individuals with varying strengths and weaknesses. It is not often you come across a person who combines every good quality so desirable in an employee. I speak of reliability, consistency, dedication and commitment and also creativity, flair and passion. Shannon Dunn has a wonderful personality, a high work ethic and a genuine skill at making anything possible. 

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Michael McCormack

Former Deputy Prime Minister

Shannon is an absolute joy to work with. She has a level of integrity that is truly rare in the natural health, beauty and wellbeing industries. I would happily trust any job in the hands of Shannon. I’m always excited when a press release of hers arrives in my inbox, as I know it will be one that is worth reading.

Samantha Sargent

STAIT Co-Founder

Shannon is not only highly effective at what she does, but she is a sheer joy to work with. She is a bright spirit that brings passion to every project that she works on. She is also a great writer and highly organized, and helped me garner great media for my book in the Australian and New Zealand markets.

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Kimberly Snyder

Celebrity nutritionist & New York Times bestselling author

If I had one wish for my brand, it would be that Shannon and I could work together full time. Everything she touches turns to gold, without even batting an eyelid (with organic make up). In a fast world seemingly lacking a conscience, if PR and storytelling with uncompromised integrity is what you’re looking for—you’ve found it!

Janella Purcell

Janella Purcell

Wholefood chef, naturopath, award-winning author

Shannon is a great writer with a flair and ability to bring warmth and insight to her work. As a writer for WellBeing magazine she has shown great professionalism and abundant passion for a range of assignments. Speaking as an editor, the greatest thing about Shannon is her capacity to turn around an emergency project on a short time frame and still produce high quality work. She is a pleasure to work with, and I’m happy to have her write for me whenever I can.

Terry Robson

Editor, WellBeing magazine

Shannon has been a trusted, compassionate and incredibly professional contributor. I could leave it in her capable hands to come up with new and innovative stories each month as well as follow the brief to a high standard. Her knowledge on all things health and wellness is extensive and I will continue to work with her and recommend her for any future projects.

Anji Bignell

Editor, Australian Natural Health and Nourish magazines

If you have a message, a product, a service, and you wish to share that with the world in an authentic, purposeful and expansive way, Shannon Dunn is your person. You’d be hard pressed to find someone more qualified and dedicated to help you accomplish your goals.

She’s at the cutting edge of making things happen and always attains phenomenal results. When I approached her with just an idea, a concept, a deep message I wanted to share with the world. Shannon connected immediately with my mission and challenge of developing a thought leadership position. She is a great writer, editor and publicist and has enabled me to put method and process to my creative self-expression enabling a very public profile

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Mirjana Boznovska

ONE Beyond Success

Shannon is a fabulous writer and editor who has transformed The Boomerang into a must read industry newsletter. She is a pleasure to work with and everyone adores her.

Susie Dobson

Australians in Film

Shannon Dunn is one of those fantastic multifaceted individuals who can focus on complicated details, then turn around and organize something grand in scope, like a magazine. She’s an exceptional writer and editor who has a clear voice and a knack for phrasing. I can’t wait to work with her again.

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Marc Lee

Santa Teresa Studios

Shannon Dunn is an absolute genius when it comes to getting your message heard. Her writing touches people hearts and inspires action! Shannon is a total dream to work with, easy going yet focused, flexible yet not scared to voice something if it’s heading in the wrong direction. If you want results and to share your message in authentic way, Shannon is your woman.

Fortune Events

Lisa Thompson

Fortune Events

Shannon’s exceptional eye for detail and design have made the difference in all our projects together. She is an incredible editor, leader and creative collaborator. Simply written, I love working with her.

Michelle Hood

Photographer & Lite the Light Founder

Shannon is professional, punctual, detailed, delightful, full of integrity, inspiring, extremely friendly and so much fun to work with. It’s evident that she loves what she does and puts her whole heart into it. I will definitely be working with Shannon again and have already recommended her to every entrepreneur I know.

Terra Rose Ganem

Holistic health mentor & author

I will be as direct as I can. She is organized. She is smart. She is creative. For me, that’s the triple crown. She doesn’t just do the job at hand, she will work with you as to the goals you hope to achieve WITH the job at hand. And she will do all of that with grace, charm and no drama. That is why not only would you be smart to have her on your team, but (if you do) that she will be one of your most valued people on your team.

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John Wildman

The American Film Institute

Shannon Dunn is perhaps the most remarkable photographer and journalist that I have ever met, after four decades in media related activities.

I first hired Shannon when I was Executive Director, Marketing & Communications, for Charles Sturt University after I had followed her work in a local regional daily newspaper. In this role she handled the full range of activities of media and communications officer to my complete satisfaction. Shannon couples her technical skills in writing and photography with superb people skills and perhaps that is what makes her stand out from the crowd.

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Ken Ball

Charles Sturt University

Dear Shannon, I want to thank you for all the connections you’ve made on my behalf to promote my books. You did such a great job, which helped with sales of LIVE RAW. It is now in its fourth printing because of such great sales. The recent interviews you connected me with for my new book will surely bring attention to its launch. Thank you for everything. Your understanding of health and the natural way of life was clear on the first interview you did with me. I just wanted you to know how much I respect and appreciate all you do to get the word out, around the world, about healthy living.

Mimi Kirk

Mimi Kirk

Raw Chef & Bestelling Author

Shannon never failed to impress us with her ideas, implementation and reliability. Her writing engages you, pulling you into the story and keeps the hook set to the last line. As an editor, Shannon could turn our worst manuscripts into great reads. I couldn’t give her a higher recommendation.

Steve Cyrkin

Publisher, Autograph magazine

Shannon is very professional, very organized, very creative. Once she took over editorial, I didn’t have to worry about it after that. She is terrific at building a loyal and enthusiastic team. She is very resourceful and full of ideas and works very well with graphic artists to make it all look like a million bucks. Alas, she moved to NZ. I miss her and hope we have the opportunity to work together again. Third time will be the charm!

Jeff Hall

Westside Today magazines, Los Angeles