Journalist, author, creative director.

Drawing on three decades in media, public relations, social impact, and creative development, I craft stories and experiences that support women, children, and families to reconnect with their truth, their communities, and the moments that matter.

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© SHANNON DUNN. All rights reserved.

how I serve

I’m a journalist by training, a storyteller by instinct, and a connector at heart. For more than 30 years, I’ve worked across media, public relations, wellness, entertainment and social impact, helping people and organisations shape messages that are clear, honest, and deeply human.My work has included writing for national media, leading communications in social change spaces, developing healing resources, and authoring children’s books that speak to the emotional world of young readers.Today, I help create brands, books, and platforms that connect people—to themselves, to each other, and to what truly matters. My focus is on communication that feels grounded and real: emotionally intelligent, well-crafted, and built to last.Whether it’s a children’s story, a health campaign, or a creative business launch, my intention is the same: to build connection that restores trust, encourages expression, and honours the quiet, powerful truths that often go unspoken.

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About

Shannon Dunn is a journalist, creative strategist, and communications professional with over 30 years of experience spanning media, public relations, brand storytelling, and social impact. She is the founder of Moonbeam Creative, a studio known for crafting intelligent, resonant messaging.Shannon’s career began in print journalism, where she spent decades writing for some of Australasia’s most respected news, wellness and lifestyle publications. Her work evolved to include public relations, brand strategy, copywriting, and leadership roles across social impact organisations and wellness communities in Australia, New Zealand and the United States. She has led communications for national campaigns, authored children’s books, and developed holistic resources for women’s health.Today, Shannon brings her unique blend of editorial skill, emotional insight, and strategic clarity to help founders, creatives, and corporate teams tell their stories with depth and integrity. Her approach is thoughtful, grounded, and results-driven, designed to help brands connect more meaningfully with the people they serve.

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