Shannon helps leaders, brands, and visionaries turn ideas into impact.
With more than three decades of expertise in media, public relations, communications, beauty, wellness, entertainment, and social impact, Shannon Dunn creates strategies, stories, and experiences that connect deeply and move people to action.
From brand positioning and campaign direction to creative product innovation, her work blends journalistic precision with emotional intelligence, ensuring every message not only lands, but lasts.
Founder of Moonbeam Creative, a creative studio serving organisations and entrepreneurs who live their message.
Founder of SoulTech™, a methodology harnessing technology to foster deep human connection from within.
Co-author of The Adventures of Tao & Friends, a children’s book series inspiring kindness, and wonder in connection with nature.
Eco Beauty pioneer and editor, shaping clean beauty journalism and global brand storytelling.
Shaping Narratives That Inspire Connection
With more than 30 years of expertise, Shannon Dunn brings a unique blend of journalism, eco beauty expertise, brand strategy, and creative direction. Her work centres on building conscious brands through emotional intelligence and storytelling precision, guided by her SoulTech™ methodology that bridges technology and human connection.
Experience Transformative Storytelling and Brand Growth
Discover how expert storytelling combined with strategic brand insights elevates your message and connects deeply with your audience.
- Craft narratives that resonate and inspire action.
- Leverage SoulTech™ to blend technology with authentic human connection.
- Build brands with emotional intelligence and precision.
- Gain access to decades of media and creative direction expertise.
Blog
Explore a curated collection of stories, expert advice, and thoughtful reflections designed to engage and empower your journey.
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Taking Off the Mask: Returning to the True You
From the moment we arrive in the world, we are taught how…
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The Role of Storytelling in Building Corporate Trust
Storytelling. It’s your key to corporate trust. If your brand lost every…
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When Being “Nice” Breaks You
Hi, I’m Shannon and I’m a reformed people pleaser. I used to…
Ideas into Impact.
Every powerful shift begins as an idea… a spark of possibility waiting to be realised. At the heart of Shannon’s work is turning that spark into something tangible: a message that resonates, a brand that connects, a platform that transforms. Ideas alone inspire, but it’s through thoughtful strategy, creative storytelling, and intentional execution that they create lasting impact.
Testimonials
The best measure of impact is found in the words of those Shannon Dunn has worked with.
Shannon is one of those fantastic multifaceted individuals who can focus on complicated details, then turn around and organize something grand in scope, like a magazine. She’s an exceptional writer and editor who has a clear voice and a knack for phrasing. I can’t wait to work with her again.
Marc Lee
The American Film Institute
Shannon is an absolute joy to work with. She has a level of integrity that is truly rare in the natural health, beauty and wellbeing industries. I would happily trust any job in the hands of Shannon. I’m always excited when a press release of hers arrives in my inbox, as I know it will be one that is worth reading.
Samantha Sargent
STAIT Co-Founder
Shannon is a fabulous writer and editor who has transformed The Boomerang into a must read industry newsletter. She is a pleasure to work with and everyone adores her.
Susie Dobson
Australians in Film