Shannon helps leaders, brands, and visionaries turn ideas into impact.
With more than three decades of expertise in media, public relations, communications, beauty, wellness, entertainment, and social impact, Shannon Dunn creates strategies, stories, and experiences that connect deeply and move people to action.
From brand positioning and campaign direction to creative product innovation, her work blends journalistic precision with emotional intelligence, ensuring every message not only lands, but lasts.

Founder. Creator. Author.
Founder of Communeco, a creative studio serving organisations and entrepreneurs who live their message.
Founder of SoulTech™, a methodology harnessing technology to foster deep human connection from within.
Creator of diarii™, a soon-to-launch app opening a doorway into daily rituals and reflections.
Co-author of The Adventures of Tao & Friends, a children’s book series inspiring kindness, and wonder in connection with nature.
Eco Beauty pioneer and editor, shaping clean beauty journalism and global brand storytelling.



Shaping Narratives That Inspire Connection
With more than 30 years of expertise, Shannon Dunn brings a unique blend of journalism, eco beauty expertise, brand strategy, and creative direction. Her work centres on building conscious brands through emotional intelligence and storytelling precision, guided by her SoulTech™ methodology that bridges technology and human connection.
Experience Transformative Storytelling and Brand Growth
Discover how expert storytelling combined with strategic brand insights elevates your message and connects deeply with your audience.
- Craft narratives that resonate and inspire action.
- Leverage SoulTech™ to blend technology with authentic human connection.
- Build brands with emotional intelligence and precision.
- Gain access to decades of media and creative direction expertise.
Shannon’s Blog
Explore a curated collection of stories, expert advice, and thoughtful reflections designed to engage and empower your journey.
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Shannon Dunn: Storyteller, Strategist, and Creative Director for a New Era of Human Connection
In a world where speed is valued over depth, many leaders, visionaries,…
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Taking Off the Mask: Returning to the True You
From the moment we arrive in the world, we are taught how…
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The Role of Storytelling in Building Corporate Trust
Storytelling. It’s your key to corporate trust. If your brand lost every…
Ideas into Impact.
Every powerful shift begins as an idea… a spark of possibility waiting to be realised. At the heart of Shannon’s work is turning that spark into something tangible: a message that resonates, a brand that connects, a platform that transforms. Ideas alone inspire, but it’s through thoughtful strategy, creative storytelling, and intentional execution that they create lasting impact.
Why Clients Choose Shannon Dunn
The best measure of Shannon’s work is found in the voices of those she has worked alongside. Their reflections speak to her creativity, talent, deep care, and impact.
During the course of your working life you get to meet many different types of people… all unique individuals with varying strengths and weaknesses. It is not often you come across a person who combines every good quality so desirable in an employee. I speak of reliability, consistency, dedication and commitment and also creativity, flair and passion. Shannon Dunn has a wonderful personality, a high work ethic and a genuine skill at making anything possible.

Michael McCormack
Former Deputy Prime Minister
Shannon is an absolute joy to work with. She has a level of integrity that is truly rare in the natural health, beauty and wellbeing industries. I would happily trust any job in the hands of Shannon. I’m always excited when a press release of hers arrives in my inbox, as I know it will be one that is worth reading.

Samantha Sargent
STAIT Co-Founder
Shannon is not only highly effective at what she does, but she is a sheer joy to work with. She is a bright spirit that brings passion to every project that she works on. She is also a great writer and highly organized, and helped me garner great media for my book in the Australian and New Zealand markets.

Kimberly Snyder
Celebrity nutritionist & New York Times bestselling author
If I had one wish for my brand, it would be that Shannon and I could work together full time. Everything she touches turns to gold, without even batting an eyelid (with organic make up). In a fast world seemingly lacking a conscience, if PR and storytelling with uncompromised integrity is what you’re looking for—you’ve found it!

Janella Purcell
Wholefood chef, naturopath, award-winning author
Shannon is a great writer with a flair and ability to bring warmth and insight to her work. As a writer for WellBeing magazine she has shown great professionalism and abundant passion for a range of assignments. Speaking as an editor, the greatest thing about Shannon is her capacity to turn around an emergency project on a short time frame and still produce high quality work. She is a pleasure to work with, and I’m happy to have her write for me whenever I can.

Terry Robson
Editor, WellBeing magazine
Shannon has been a trusted, compassionate and incredibly professional contributor. I could leave it in her capable hands to come up with new and innovative stories each month as well as follow the brief to a high standard. Her knowledge on all things health and wellness is extensive and I will continue to work with her and recommend her for any future projects.

Anji Bignell
Editor, Australian Natural Health and Nourish magazines
If you have a message, a product, a service, and you wish to share that with the world in an authentic, purposeful and expansive way, Shannon Dunn is your person. You’d be hard pressed to find someone more qualified and dedicated to help you accomplish your goals.
She’s at the cutting edge of making things happen and always attains phenomenal results. When I approached her with just an idea, a concept, a deep message I wanted to share with the world. Shannon connected immediately with my mission and challenge of developing a thought leadership position. She is a great writer, editor and publicist and has enabled me to put method and process to my creative self-expression enabling a very public profile

Mirjana Boznovska
ONE Beyond Success
Shannon is a fabulous writer and editor who has transformed The Boomerang into a must read industry newsletter. She is a pleasure to work with and everyone adores her.

Susie Dobson
Australians in Film
Shannon Dunn is one of those fantastic multifaceted individuals who can focus on complicated details, then turn around and organize something grand in scope, like a magazine. She’s an exceptional writer and editor who has a clear voice and a knack for phrasing. I can’t wait to work with her again.

Marc Lee
Santa Teresa Studios
Shannon Dunn is an absolute genius when it comes to getting your message heard. Her writing touches people hearts and inspires action! Shannon is a total dream to work with, easy going yet focused, flexible yet not scared to voice something if it’s heading in the wrong direction. If you want results and to share your message in authentic way, Shannon is your woman.

Lisa Thompson
Fortune Events
Shannon’s exceptional eye for detail and design have made the difference in all our projects together. She is an incredible editor, leader and creative collaborator. Simply written, I love working with her.

Michelle Hood
Photographer & Lite the Light Founder
Shannon is professional, punctual, detailed, delightful, full of integrity, inspiring, extremely friendly and so much fun to work with. It’s evident that she loves what she does and puts her whole heart into it. I will definitely be working with Shannon again and have already recommended her to every entrepreneur I know.

Terra Rose Ganem
Holistic health mentor & author
I will be as direct as I can. She is organized. She is smart. She is creative. For me, that’s the triple crown. She doesn’t just do the job at hand, she will work with you as to the goals you hope to achieve WITH the job at hand. And she will do all of that with grace, charm and no drama. That is why not only would you be smart to have her on your team, but (if you do) that she will be one of your most valued people on your team.

John Wildman
The American Film Institute
Shannon Dunn is perhaps the most remarkable photographer and journalist that I have ever met, after four decades in media related activities.
I first hired Shannon when I was Executive Director, Marketing & Communications, for Charles Sturt University after I had followed her work in a local regional daily newspaper. In this role she handled the full range of activities of media and communications officer to my complete satisfaction. Shannon couples her technical skills in writing and photography with superb people skills and perhaps that is what makes her stand out from the crowd.

Ken Ball
Charles Sturt University
Dear Shannon, I want to thank you for all the connections you’ve made on my behalf to promote my books. You did such a great job, which helped with sales of LIVE RAW. It is now in its fourth printing because of such great sales. The recent interviews you connected me with for my new book will surely bring attention to its launch. Thank you for everything. Your understanding of health and the natural way of life was clear on the first interview you did with me. I just wanted you to know how much I respect and appreciate all you do to get the word out, around the world, about healthy living.

Mimi Kirk
Raw Chef & Bestelling Author
Shannon never failed to impress us with her ideas, implementation and reliability. Her writing engages you, pulling you into the story and keeps the hook set to the last line. As an editor, Shannon could turn our worst manuscripts into great reads. I couldn’t give her a higher recommendation.

Steve Cyrkin
Publisher, Autograph magazine
Shannon is very professional, very organized, very creative. Once she took over editorial, I didn’t have to worry about it after that. She is terrific at building a loyal and enthusiastic team. She is very resourceful and full of ideas and works very well with graphic artists to make it all look like a million bucks. Alas, she moved to NZ. I miss her and hope we have the opportunity to work together again. Third time will be the charm!

Jeff Hall
Westside Today magazines, Los Angeles